Unboring Boys Clothes Designed For “Insta” Mommies

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BERLIN, GERMANY PR Submission Site ) December 4, 2018 — Just in time for the Holidays and all that gorgeous natural winter light the season brings with it, Minilings; a boutique headquartered in Berlin Germany by American entrepreneur and designer Olivia Derby, launched a concept collection of boys clothing meant to tackle an impossible task. Offer up a wardrobe for boys that kids love to wear, stands up to the brutal play time punishment boys dole out, and uses consciously selected colors, shapes, and patterns that photograph well in natural light. In short, a functional set of boys clothes that is formulated for Instagram success.

The boutique ships to over 200 countries and stocks sizes from newborn to 12 years, but was spawned from the frustration around shopping for young men in the 3-8 year bracket. While cute onesies and chic rompers seem to be overflowing from the shelves of designer boutiques and department store baby sections alike, beyond the toddler years, boys fashion seems to be made up of mostly boring navy blues and trademarked television likenesses. Minilings is changing that. Categories including Outerwear, Basics, Shoes and Accessories, and Photo Favorites are filled with unusual colors and edgy modern shapes. You can just scroll and scroll and scroll through all the pieces with animal ears!

Primary colors, boldly emblazoned logos, and superhero faces tend to quickly date clothes and make it hard to pass pieces down to siblings. Minilings was built by a minimalist mommy and prioritizes concepts like sustainability, recycling, and reusing. The shop stocks high quality, durable clothes with shapes, styles, and colors that stay timelessly chic, and the brand encourages you to pass the pieces from one child to the next for as long as the fabric holds together. If you do decide your child just can’t wear the pieces anymore, Minilings offers a recycling program which lets customers send back their used articles of clothing and in return, get a hefty discount on their next purchase from the webshop.

Browsing through the Minilings site and story, it’s clear that “giving back” is a theme for the fledgling boutique. A portion of every sale goes to Share Our Strength, a children’s charity committed to providing underserved kids with food and community support.

High-quality products that last, customer support that helps parents keep items in great condition and encourages reusing pieces, and strong social initiatives paired with products designed to collect the love from Instagram, set Minilings up to be one of the most loved brands for #boymoms world over.

Minilings is a boys clothing boutique decking out cool kids all over the globe from age 0-12 years in high quality, photo friendly duds while donating a portion of every sale to the children’s charity Share Our Strength.

At Minilings, we love to work with journalists and bloggers. If you’d like more information check out our website www.minilings.com, where we have a press section www.minilings.com/pages/press, just for you! Contact us by email at press@minilings.com or personally by phone at +49 176 215 47866. Minilings is headquartered in Berlin Germany, and operates under the German registered company, Tin Ocean UG.


Minilings launches a boys clothing boutique packed with products designed for “double taps”.

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