The Growth Of Continental Restaurants And Cafes Boosting Growth Of The Middle East & Africa Vegan Cheese Market

The report, titled “Middle East and Africa Vegan Cheese Market Analysis and Forecast 2019-2028” analyzes the MENA market according to cheese type, source, end user, form, application, sales channel, and region.

A thorough report offers a detailed analysis of the market’s historical and projected size along with a detailed market analysis. The market share analysis, production capabilities of the most prominent companies, a synopsis of the competition, strategic requirements, the adoption of major countries, top brand analysis, the most important end-users, potential growth areas, and competitive analysis for the key players within the MENA vegan cheese market study.

Vegan Cheese Market Overview and Dynamics:

In the Middle East & Africa vegan cheese market, the rising trend of veganism among millennials is predicted to expand at a rate of 12.2 % in the forecast period of 2022-2028. Middle East & Africa is predicted to make up just 5% of the global vegan cheese market by the end of the forecast period.

• The rising awareness regarding animal cruelty and MENA concerns over the carbon footprint caused by the animal-based diet has inspired consumers to use plant-based products.
  • It is not just the meat; the vegan community avoids any animal-derived product, including milk, cheese, cream, yogurt, and even honey. This will aid in the expansion of the market.
• Rising disposable income among people, changing preferences and tastes, and the growing adoption of the western lifestyle are also predicted to drive increasing demand for vegan cheese all over the globe.
• Furthermore, the use of Mozzarella is also evident in Italian recipes, such as pizza, spaghetti, and croquettes, and in Caprese salad. In nations where Italian cuisine is well-loved, there is a huge consumption of mozzarella.

In addition, the food service industry has contributed significantly to the expansion of the vegan cheese market, as restaurants, hotels, and fast-food chains stamp their products with vegan cheese and serve vegan cheese as an appetizer. People who are lactose intolerant or those sensitive to dairy products are becoming more worried about the availability of vegan cheese in the Middle East & Africa markets. Recently, in Saudi Arabia, vegan restaurants were opened across the country to encourage healthy living.

However, the Turkish government took an unprecedented decision to stop the production and sale of vegan cheese within the country. According to the Vegan Association of Turkey (TVD), producers of vegan cheeses have recently announced that they can no longer sell their products and that the factories will be examined.

Additionally, the companies producing vegan cheese are likely to face heavy fine and vegan cheese products are being removed from the shelves, leaving consumers with no access to these vegan products.

Vegan Cheese Market Segment Analysis for the Middle East & North Africa Market

• Based on the cheese type, plant-based Ricotta is expected to grow at a prominent rate, with a CAGR of more than 16% during the forecast period.
• Based on the source type, the cashew segment held the largest revenue share of more than 35.0% in 2021 and is expected to maintain its dominant position throughout the forecast period. Cashew-based vegan cheese contains vitamins B2 & B12 and is low in fat. This makes it favorable among health-conscious consumers all over the world. Furthermore, gluten-free and cholesterol-free cashew products are gaining traction owing to their health benefits.
• Based on end user type, the B2C segment led the MENA market in 2021 and accounted for a revenue share of more than 50.0%. Factors such as increased consumer disposable income levels and willingness to spend on premium products have led to a rise in the demand for plant-based products in the B2C segment.
• In addition, easy product availability in supermarkets and convenience stores has boosted the growth of this segment.

Competition Analysis: Regional Players Dominate the Domestic Markets

Over the last decade, the MENA vegan cheese market has grown rapidly. MENA vegan cheese market is fragmented in nature with the presence of various players in the market.

These players adopt various strategies including mergers and acquisitions, partnerships and collaborations which directly results in propelling the growth of the MENA vegan cheese market.

• In November 2022, Upfield launched a vegan cheese brand Violife in the Middle East. The brand is an allergen-free, alternative range to dairy and would be available in slices, boxes, and grated in two flavors such as cheddar and mozzarella.
• In 2022, Next Gen Foods released their TiNDLE chicken made from soy and wheat protein in Singapore restaurants and plans to expand to additional APAC countries, the US, Europe, and the Middle East.

Some of the leading players involved in the production and marketing of the vegan cheese market in MENA include Miyoko’s Creamery, Violife, Grattaveg, Mozarella Flavour Slices, Mommus, Muffervert, Grattì, Bute Island Foods Ltd, Be Vegan, Freakin’ Healthy among others.

Segmentation

RationalStat has segmented the MENA vegan cheese market on the basis of cheese type, source, form, end user, application, sales channel, and region.

• By Cheese Type
  • Mozzarella
  • Parmesan
  • Cheddar
  • Cream Cheese
  • Ricotta
  • Others (Gouda, Pepper Jack, etc.)
• By Source
  • Almond Milk
  • Coconut Milk
  • Soy Milk
  • Cashew Milk
  • Others (Pine Nuts, Hazelnuts, etc.)
• By Form
  • Blocks
  • Slices
  • Shredded
  • Others (Spreads, Cubes, etc.)
• By End User
  • Personal, Household, and Residential(B2C)
  • Commercial(B2B)
    • Retail
    • HoReCa
    • Food Processing
  • By Application
    • Fast Food Snacks
    • Baked Goods
    • Processed and Packed Food
    • Dairy and Desert
    • Dips and Sauces
    • Dressing
  • By Sales Channel
    • Offline
      • Hypermarkets/supermarkets
      • Retail Stores
    • Online/Ecommerce
  • By Region
    • Middle East
      • GCC
        • South Africa
        • Bahrain
        • Kuwait
        • Oman
        • Qatar
        • UAE
      • Turkey
      • Rest of the Middle East
    • Africa
      • South Africa
      • Rest of Africa

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About RationalStat LLC

RationalStat is an end-to-end US-based market intelligence and consulting company that provides comprehensive market research reports along with customized strategy and consulting studies.  The company has sales offices in MENA, Mexico, and the US to support the Middle East & Africa and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

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