Brand Bazooka Celebrates Past Success Of Its Linc Pen Campaign

 In 2019, amidst the aftermath of the Pulwama attacks, Brand Bazooka, a renowned advertising agency In Gurgaon, demonstrated remarkable ingenuity by unveiling a highly successful campaign for Linc Pens. The Linc pen campaign not only captivated the audience but also addressed the prevailing circumstances with exceptional sensitivity and creativity. Even today, numerous individuals actively seek information about the Linc Pen advertising agency responsible for creating this campaign for Linc Pens.

That’s the kind of lasting impression the campaign has left on people. Taking inspiration from the Pulwama incident, the team at Brand Bazooka conceived a compelling theme: “Exams are like War.” This powerful analogy depicted students as brave exam warriors and a Linc pen as their most trusted weapon, drawing an interesting parallel between the two situations.

Pen As A War Weapon

At the heart of the campaign was the Linc Pen TVC that brilliantly portrayed the resilience and determination of students, likening their exam preparations to the actions employed by soldiers in the battlefield and their pen to a war weapon. This emotional and thought-provoking approach struck a chord with the audience, eliciting a strong emotional response and making a lasting impact.

Brand Bazooka’s exceptional creativity shone through as they tailored the campaign for various other media platforms. The agency’s attention to detail was evident in the clever and engaging lines used in different contexts. Metro ads featured lines such as “The only weapon that gets past the metro security,” showcasing the pen as a weapon, while Airport ads played on the idea of pens being a means to go places, stating, “It can take you to places”.

“Linc Pens did not have a strong differentiating factor. So, just looking at what was happening around and using that as a theme of our ad really made wonders!” said Mrs. Sadhana Karwal, co-founder and CEO at Brand Bazooka. The innovative approach taken by Brand Bazooka not only underscored the agency’s ability to adapt to real-world events but also highlighted its commitment to creating impactful and meaningful campaigns.

About Brand Bazooka

 Brand Bazooka is a leading advertising company In Gurgaon known for its innovative campaigns and strategic storytelling. With a team of passionate creatives, the agency aims to create compelling narratives that resonate with audiences and leave a lasting impression. Through a blend of creativity, strategy, and empathy, Brand Bazooka continues to redefine the advertising landscape, delivering impactful campaigns that make a difference.

Contact

 Sadhana Karwal

Brand Bazooka Advertising

+91 98107 88811