Global Prams And Strollers Market Expected To Touch Market Value of US$ 6.5 Billion By 2028

The baby prams and strollers market is forecast to grow at a CAGR of nearly 5% over the forecast period of 2022-2028. The rapid growth in urbanization, the changing lifestyles of people, and increasing spending on baby care products around the globe are driving market growth.

Market Overview and Dynamics: Baby Prams and Strollers to gain traction during the forecast period

In the next six years, the global prams and strollers market will experience moderate growth. The global prams and strollers market is driven by a rising birth rate, safety concerns, and increased spending on baby accessories. Market growth is further fueled by technological advancements such as customization and multi-functionality as per consumer demand for baby care products.

North America will contribute significantly to market growth because of the increasing number of single parents in the region. Baby strollers make it convenient for single parents to travel and move around the city and thus are largely preferred. Moreover, the growing number of industry players and the technological advancements in baby care products will likely drive the European baby prams and strollers market. Asia Pacific is set to experience a significant growth rate due to the increase in infant and toddler populations in countries like China and India. Further, increasing disposable income coupled with the increasing spending on baby care products is augmenting the demand for prams and strollers across Asian countries.

Segmental Analysis

• On the basis of age, the 0-6 month segment is expected to hold a prominent share as parents are comfortable taking their toddlers outside for travel and tours.
• Based on the distribution channel, the online distribution channel is likely to gain traction owing to the rising number of young parents and the growing importance of consumer education on childcare.
• On the basis of region, North America is dominating the global baby prams and strollers market due to the increasing number of nuclear families in the region.

Competition Analysis

The global baby prams and strollers market is fragmented in nature with the presence of various players operating in the market. Key players are focusing on providing more innovative strollers as per the needs and requirements of their customers.

Stakeholders and major manufacturing companies are adopting various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships, and collaborations are some of the strategies followed by industry players.  Some of the key developments in the global baby prams & strollers market include,

• In December 2021, one of the Norwegian leading children’s premium products companies, Stokke, announced the acquisition of Babyzen, a baby stroller manufacturer. The motive of the acquisition is to deliver a premium consumer experience and strengthen its revenue stream.
• In September 2020, Chicco launched a new auto-folding stroller – Goody, in India. This would enable the company to diversify its product offering.

Some of the prominent players operating in the global baby prams and strollers market include Artsana S.p.A, Baby Trend Inc., Evenflo Company Inc., Graco Children’s Products Inc., Bugaboo International B.V., Combi USA Inc., Baby Jogger LLC, INGLESINA USA INC., Pigeon Corp., Nuna Intl BV, Brevi Milano S.p.A, Dorel Juvenile, Stokke LLC, and BREVI MILANO S.P.A among others.

Segmentation

RationalStat has segmented the global baby prams and strollers market on the basis of product type, age, sales channel, and region.

• By Product Type
  • Prams
  • Strollers
    • Lightweight Strollers
    • Jogging Strollers
    • Standard Strollers
    • Multi-Optional System Stroller
    • Others (Double/Triple Strollers)
  • By Age
    • 0-6 months
    • 6-12 months
    • 12-36 months
  • By Distribution Channel
    • Conventional Retail
    • Modern Retail
      • Specialty Stores
      • Departmental Stores
      • Supermarkets and Hypermarkets
      • Baby Boutique
      • Online/E-commerce
    • By Region
      • North America
        • US
        • Canada
      • Latin America
        • Brazil
        • Mexico
        • Rest of Latin America
      • Western Europe
        • Germany
        • UK
        • France
        • Spain
        • Italy
        • Benelux
        • Nordic
        • Rest of Western Europe
      • Eastern Europe
        • Russia
        • Poland
        • Rest of Eastern Europe
      • Asia Pacific
        • China
        • Japan
        • India
        • South Korea
        • Australia
        • ASEAN (Indonesia, Vietnam, Malaysia, etc.)
        • Rest of Asia Pacific
      • Middle East & Africa
        • GCC
        • South Africa
        • Turkey
        • Rest of the Middle East & Africa

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