WeThinkNorth Rebrands The Handicraft Heritage of India – Ruma Devi

WeThinkNorth, a leading social media, website development, and performance marketing agency, recently partnered with Ruma Devi, a sustainable brand driven by the richness of India’s handicraft heritage. Through the collaboration, WeThinkNorth reimagined the Ruma Devi brand for global audiences, while retaining its focus on the history and culture of the rural artisans. The rebranding initiative involved designing a new logo for Ms. Ruma Devi, developing the e-commerce website, and formulation an extensive marketing strategy.

WeThinkNorth also offered insights on broadening the brand through packaging, redesign, and more. The recently launched website, rumadevi.com, showcases an impressive range of handmade products tailored for women and men, as well as sustainable home goods. These items are created with love by over 30,000 women artisans hailing from 21 communities, spread across 150 villages.

WeThinkNorth used a methodical process to meet the expectations. The team arranged a brand workshop to grasp the client’s vision and purpose, and a competitor analysis to spot gaps and opportunities. The team also carried out stakeholder management to organize feedback and inputs, ultimately shaping a smooth and captivating digital presence for the brand Ruma Devi, led by user experience.

WeThinkNorth’s founder, Anuradha M Agarwal, expresses her pride in the partnership, stating, “We are thrilled to have successfully balanced the practical concepts of e-commerce with the soulful side of art, history, and heritage that the brand stands for. Aside from digital rebranding, we also expanded our strategy holistically, to show how the brand can be extended through its packaging, design, and other collaterals in the future.”

Ruma Devi, the visionary behind the brand and a renowned handicraft artist, shares her appreciation for WeThinkNorth’s work, “WeThinkNorth offered their end-to-end expertise on this project. Aside from the original scope of work, they went above and beyond – helping us with photography guidelines, Shopify assistance, and more. Kudos to them on the way they took different opinions into account and streamlined them to ensure the branding came out to be as impactful as we had hoped for.” Visit RumaDevi.com to witness the creative work by WeThinkNorth, skillfully blending a modern aesthetic with a touch of tradition.

About WeThinkNorth

WeThinkNorth.com is a leading performance marketing, website development, and social media marketing agency in India. It’s known for its creative and high-performing advertising campaigns and marketing initiatives. Under the leadership of an award-winning marketing strategist, Anuradha M Agarwal, WeThinkNorth has become a trusted partner for startups and B2B organizations, with its unmatchable branding and marketing solutions.

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