In the Future, Sushi Lovers Will Be Paying with a Sushi-Only Card

Zürich, Switzerland – Swiss Strategy Aktiengesellschaft (A.G.) is proud to announce a new partnership with Sushi Financial Services who has launched the world’s first Visa Platinum Credit and Debit Card exclusively for sushi enthusiasts, marking a bold leap into the future of niche financial tools. The “Sushi-Only” card is designed for use solely at sushi restaurants, sushi bars, and related retailers worldwide, giving die-hard fans a payment method as specialized as their culinary passion.

Sushi Card Perks

The card offers premium perks including invitations to exclusive tasting events, early access to sought-after reservations, and collaborations with renowned sushi chefs. Cardholders also earn cashback rewards that can be redeemed for sushi-themed experiences and merchandise. Furthermore, each purchase contributes to sustainable fishing and ocean conservation initiatives, making it a card with both flavor and purpose. Americans currently spend an average of $85.75 per month on sushi, and with 60% of those purchases still made in cash, Sushi Financial Services aims to digitize and revolutionize this market.

The company projects that the Sushi Platinum Card will account for at least 35% of all sushi transactions in the U.S. within three years. “Our goal is to bring a sense of identity, passion, and financial purpose to sushi lovers everywhere,” said Richard H. Davis, founder of Sushi Financial Services. “With our Sushi-Only Visa Platinum Card, you’re not just making a purchase — you’re making a statement.” The futuristic nature of the card draws a cultural throughline from science fiction to financial innovation.

Flavorful Financial Innovation

As Davis notes, “The MultiPass card was imagined in 1997’s The Fifth Element, and sushi culture had a prominent nod in Blade Runner (1982), where the Sushi Master symbolized calm, connection, and tradition in a high-tech world. We’re now seeing those visions materialize — at least when it comes to how we pay for our favorite dish.” In Switzerland, sushi is typically paid for using a variety of modern payment methods, reflecting the country’s strong financial infrastructure and tech-savvy consumer base.

Credit and debit cards are widely accepted, including local payment systems like PostFinance and international cards such as Visa and Mastercard. Mobile payment apps like Twint—Switzerland’s leading mobile payment solution—are increasingly popular, especially among younger consumers. While some smaller or traditional sushi establishments may still accept cash, the overall trend leans heavily toward cashless transactions, particularly in urban areas like Zurich, Geneva, and Basel where sushi dining is common and often considered a premium experience.