Why Should Small Businesses Focus on Video Productions?

For a majority of the marketing landscape’s history, it has been the norm to provide promotional content for any given business’s target audience in the form of written text or over the radio. This used to be an effective marketing tactic, especially in the past as a result of where our society was in terms of technological progress. This is precisely where video productions can come in.

These days, however, our general standard of living has improved significantly along with what it takes to entertain us. Marketing firms have had to think about how to convey the value of a certain product or service to an audience in more interesting and creative ways, some things that may not always be possible in mediums are as limiting as written text or audio.

By providing your audience with a complete audio/visual experience in the form of a video, it becomes significantly easier to immerse your audience into the idea, product, or service that you are trying to convey and, then subsequently, sell thereafter. Videos have been proven time and time again to be significantly more attractive to an audience than any block of text or purely auditory form of advertising. This is because videos allow the brand to express itself in a far more creative way, providing the audience with an experience that is unique and tailored to the brand itself as well as the products or services that are being advertised.

With the current landscape that which brands and marketing agencies have to trek to secure new and recurring clients, it has been shown that the digital space is the way to go. More specifically, platforms such as Facebook, Instagram, and YouTube (among many more) have allowed these brands and agencies to find great success in a shorter span of time than can be expected when advertising through other avenues.

In fact, studies have been conducted showing that roughly 90% of people have been able to discover entirely new products and brands while browsing YouTube, 70% of which have stated that they then made a purchase shortly afterward. Despite such a large potential for success, only 9% (as of 2021) of small businesses take advantage of this marketing opportunity. Follow in the footsteps of the world’s current advertising kings such as Nando’s, Old Spice, and Coca-Cola, and start your video-based marketing campaign today.

If you are at all interested in finding out more about Flash Forward’s variety of services, as well as the pricing and quality thereof, simply make sure to visit Flash Forward.

About Flash Forward

Flash Forward Video Productions is a Multi Award-Winning production house that specializes in a wide variety of video-based mediums. With over 20 years of experience within the industry, Flash Forward has found success in providing small businesses and brands with high-quality music videos, advertisements, animations, and top-tier live streaming capabilities.