Publisher And Advertiser Thanksgiving Playbook: Navigating The Holiday Retail Landscape

A meticulous analysis within the playbook underscores the importance of campaign initiation approximately one week before these significant dates. Thanksgiving morning, in particular, emerges as a pivotal opportunity to participate in the season’s success. By embracing a multi-channel approach and incorporating innovative advertising channels such as connected TV, in-game, audio, and digital out-of-home ads, advertisers can elevate their campaigns and effectively captivate target audiences.

Indispensable Resource

The Publisher and Advertiser Thanksgiving Playbook is set to become an indispensable resource for industry professionals seeking to navigate the complexities of the holiday retail landscape. By implementing the strategies outlined in this playbook, publishers and advertisers can position themselves for success during the upcoming Thanksgiving season and beyond. DecenterAds is an advertising tech platform that offers efficient solutions for supply and demand. More than 250 companies already use our programmatic advertising and digital technologies, so we have been providing comprehensive advertising services for 10 years.

Targeted Customers In Various Sectors

Our technology solutions target customers in various sectors like automotive, IT, telecommunications, entertainment, and finance, helping increase revenues. Our tools effectively manage advertising flow for businesses of all sizes. We started as a DSP for brands, companies, and service providers, later expanding to include an SSP for website owners and an AdExchange for ad buying and placement processes. We prioritize our partners’ needs, building an ecosystem that balances traffic demand and trust. With personalized service, we understand our partners’ challenges and tailor solutions accordingly.

Collaborating closely with advertisers, publishers, broadcasters, and rights holders, we deliver the best results. Our oRTB technology is highly promising in the programmatic industry, supporting all versions of the OpenRTB protocol for faster bidding and transparency. We offer top ad formats (banner, CTV/OTT, audio, video, native) and cover all traffic types (in-app, desktop, mobile web) for maximum efficiency. We continually innovate to meet partners’ needs while maintaining honesty, quality, and respect.