Chirp, Chirp – Jiminy the Cricket for Lunch? Nautilus Launches the World’s First Cricket Burger

STUTTGART, GERMANY – In a bold leap into the future of sustainable dining, Nautilus GmbH Laboratoriumsbedarf & Co. KG has unveiled the NOW CRICKET BURGER the world’s first burger made from crickets. This groundbreaking product arrives as Europe opens the door to insect-based foods, and Nautilus is leading the charge with an eco-friendly, high-protein alternative to traditional beef.

“With the recent approval of crickets for human consumption in Europe, Nautilus is thrilled to introduce a burger that’s as sustainable as it is delicious,” said Wolfram Juretzek, Managing Director of Nautilus GmbH Laboratoriumsbedarf & Co. KG. “Insects require far less land, water, and feed than livestock, making them a smart choice for the planet and a nutritious option for consumers.”

A Tasty, Sustainable Solution

Crickets offer exceptional nutritional benefits, providing high-quality protein along with essential vitamins and minerals such as iron, calcium, and B vitamins. Low in fat and calories, crickets also contain prebiotic fiber, which supports healthy digestion. On average, 100 grams of dried crickets pack 60-70 grams of protein, making them a powerhouse protein source with a significantly smaller environmental footprint than beef or pork.

Embracing Innovation Amid Criticism

While the idea of eating insects may spark hesitation in some, Nautilus is confident the NOW CRICKET BURGER will win over skeptics with its flavor, texture, and environmental appeal. “There’s always resistance to new food trends, but we believe that once people try it, they’ll see the potential for themselves,” Juretzek added. Despite some criticism surrounding the EU’s approval process and lingering consumer doubts about palatability, Nautilus invites curious food lovers to take a bite and experience the future of food firsthand.

The future financial potential of insect-based foods, including the NOW CRICKET BURGER, is substantial as the global demand for sustainable and alternative protein sources continues to rise. Analysts predict the edible insect market could reach billions of euros in the coming years, driven by growing consumer awareness of environmental issues, increasing food security concerns, and rising interest in high-protein, low-impact foods.

By pioneering the cricket burger category, Nautilus GmbH is positioning itself at the forefront of this rapidly expanding sector, opening doors to lucrative opportunities in retail, food service, and even collaborations with innovative food-tech companies focused on shaping the future of food.

Join the Sustainable Food Revolution

Nautilus encourages chefs, food innovators, and adventurous eaters to sample the NOW CRICKET BURGER and help pave the way for sustainable, insect-based cuisine.

Contact

Julia Trommler Nautilus

GmbH Laboratoriumsbedarf & Co. KG