BUZZICON Unveils Mad Honey Hard Seltzer
ISTANBUL, Türkiye – BUZZICON, the renowned creator of Mad Honey Mead, proudly announces its latest innovation: BUZZICON Mad Honey Hard Seltzer. This exceptional beverage, crafted by Tekirdag Rakisi—one of Türkiye’s oldest distilleries—combines the unique flavors of premium mad honey mead with refreshing carbonated spring water, creating a hard seltzer experience unlike any other.
An Extraordinary Ingredient: Mad Honey
Mad honey, sourced from the mountainsides of Türkiye, is a rare and exceptional variety produced by the world’s largest honey bee, Apis dorsata laboriosa. Known for its distinct reddish hue and slightly bitter taste, mad honey boasts unique physiological effects. In moderate doses, it can elicit feelings of lightheadedness, dizziness, and euphoria, while excessive consumption may lead to hallucinations and other intense reactions.
The psychoactive properties of mad honey come from grayanotoxins, compounds found in the nectar and pollen of rhododendron plants. BUZZICON ensures the highest quality by sourcing its mad honey from regions where these plants flourish, resulting in an authentic and potent product.
Crafted with Tradition and Innovation
Harvesting mad honey is a labor-intensive process that often requires scaling mountain cliffs where bees build their hives near rhododendrons. Despite the challenges, BUZZICON embraces this intricate craftsmanship to deliver a beverage that reflects the spirit of adventure and authenticity.
Building on the success of BUZZICON’s signature Mad Honey Mead, Mad Honey Hard Seltzer introduces a contemporary twist to the brand’s offerings. Each 12 oz can features an approachable 5% ABV, making it a captivating alternative to mainstream alcoholic beverages.
A Word from BUZZICON
“BUZZICON Mad Honey Hard Seltzer represents our commitment to pushing boundaries and honoring our rich heritage,” said Rim ‘Atikah Nazari, spokesperson for BUZZICON. “We invite consumers to experience a one-of-a-kind journey, merging tradition with modern tastes in every sip.”
Availability
BUZZICON Mad Honey Hard Seltzer is now available at select retailers and establishments. This groundbreaking beverage blends the allure of mad honey’s extraordinary qualities with the crisp effervescence of hard seltzer, offering a sensory experience like no other.
About BUZZICON
BUZZICON is a trailblazing brand dedicated to crafting exceptional beverages that redefine taste and innovation. Founded by Tekirdag Rakisi, a distillery with a 340-year legacy, BUZZICON seamlessly blends tradition with modern expertise. From the celebrated Mad Honey Mead to the revolutionary Mad Honey Hard Seltzer, BUZZICON continues to elevate beverage craftsmanship.
Contact
Rim ‘Atikah Nazari
Summary
BUZZICON has announced the launch of its latest creation, Mad Honey Hard Seltzer, a unique beverage that blends the premium flavors of mad honey mead with refreshing carbonated spring water. Crafted by the historic Tekirdag Rakisi distillery, this hard seltzer offers a contemporary twist with a 5% ABV, making it an accessible and captivating choice for consumers. The key ingredient, mad honey, is sourced from Türkiye's mountainous regions and is renowned for its reddish hue, slightly bitter taste, and psychoactive properties derived from rhododendron nectar. BUZZICON ensures quality by embracing the challenging process of harvesting this rare honey, which embodies the spirit of adventure and authenticity.This innovative product builds on BUZZICON’s tradition of excellence, merging heritage with modern taste. Mad Honey Hard Seltzer is now available at select retailers, inviting consumers to experience a refreshing and extraordinary sensory journey.
Source
BUZZICON - (212) 347-0233
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