Rutchik and RIII Ventures launch Local Factor Group

LocalFactor, a new multi-platform advertising company with partnerships with forward-thinking FORTUNE 200 and SMALL CAP companies, has launched with an ambitious mission to disrupt the way brands connect and access audiences on a local level by leveraging cutting-edge technology. Founded by award-winning veteran marketing executive Evan Rutchik and headquartered in Brooklyn, NY, LocalFactor officially opened its doors three months ago and has already made an impact on major brands and small businesses.

LocalFactor has run a multitude of campaigns for clients across North America focused on helping these brands and businesses maximize, scale and create value from local audiences. They provide an easy to access platform to find scalable audiences and activate within supply chain optimized inventory across all devices allowing brands to connect with desired audiences wherever they are spending time. Rutchik launched LocalFactor in recognition that advertisers have missed out on local audiences as a key factor for optimization and scalability.

With the right technology in place, recent executions have demonstrated that clients have saved up to 20% of ad spend while generating significantly better performance for their brand or business across their campaign, and can also future proof their efforts with the ever-evolving data identifier landscape. LocalFactor is a part of a larger portfolio of RIII Ventures, a tech-centric angel fund focused on investing in disruptive technology.

“Our growth has been faster than I anticipated, which is leading to faster innovation,” said Rutchik. “Right now, we are a fearsome group of people working to build the business from the ground up. Many of our clients are in the same growth mindset, so we can share in the success, the learnings, and grow together. As a team, we are working together within our core company values of Integrity, Grit, and Extreme Ownership.”

Evan Rutchik and the RIII Ventures outfit are proud to announce the Official launch of Local Factor Group.

Pushing the boundaries of advertising technology has always been at the forefront of Evan Rutchik’s career. For decades now, he has pushed the envelope time and time again to craft truly unique advertising solutions for brands and businesses. Now, as Founder of Local Factor Group, the marketing maverick is back at it again! Local Factor Group prides itself on crafting elegant advertising solutions that are as powerful as they are pleasing to the eye.

Relying on custom-built data fueled by industry specific targeting solutions, Local Factor Group’s strategies are not random or uniform; rather, Rutchik and his team aim to provide brands with advertising that feels relevant to their message and focus.

Rutchik and RIII Ventures launch Local Factor Group

Evan Rutchik and the RIII Ventures outfit are proud to announce the official launch of Local Factor Group. Pushing the boundaries of advertising technology has always been at the forefront of Evan Rutchik’s career. For decades now, he has pushed the envelope time and time again to craft truly unique advertising solutions for brands.

Local Factor

Founded in 2021, LocalFactor was built on the vision that brands of all sizes were missing out on a massive opportunity — locality. More than local sites, geo-targeting or location-based IDs, locality is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience to introduce a new optimization layer that drives performance and insights across all channels.

We surrounded this scalable, cookieless data with a suite of solutions and services designed to drive multichannel marketing performance that meets the needs of modern brands and consumers. Since launching, we’ve helped hundreds of brands and their agency partners harness locality, and we’re just getting started. Give us your audience, and we’ll give you the missing LocalFactor.

Meet Our Managing Partner, Evan Rutchik

RIII Ventures invests in early state technology-driven businesses focused on disrupting legacy categories & improving the human experience As a Managing Partner of RIII Ventures, Evan Rutchik is directly responsible for maintaining RIII’s portfolio of investments. In this capacity, Rutchik sources and selects the startups he envisions developing into ventures that meet RIII’s overall focus: high tech that helps! Seasoned in his investment strategies, the role of Managing Partner is one that comes naturally to Evan Rutchik.

Genuinely passionate about RIII Ventures’ overall focus and mission statement, Rutchik is committed to securing investments in startups that truly have the potential to make a difference in the lives of others. Esteemed by his own diverse range of experience in launching businesses, this entrepreneur is committed to not only securing an investment, but also building a partnership with the startups he invests in. RIII Ventures Principals have extensive expertise that can be leveraged by portfolio companies.

Experience in industry sectors such as Financial Services, Packaged Goods, Healthcare, Telecom, and business experience in Ecommerce, Marketing, Operations, Financing, and Advertising Technology. Because of this, RIII Ventures strives to work with companies in these sectors and take learning from the complexities of each to simplify and streamline for the others.