Greenlander Foods Corporation Launches Bold New Hákarl-Flavored Potato Chips
Maniitsoq, Greenland – Greenlander Foods Corporation, a leading innovator in unique and locally inspired snacks, is thrilled to announce the launch of its new Hákarl-Flavored Potato Chips. Drawing inspiration from the iconic and daring Greenlandic delicacy, hákarl (fermented shark), this bold new chip flavor brings a taste of Arctic tradition to adventurous snackers worldwide. Hákarl, famously sampled by late culinary adventurer Anthony Bourdain, who dubbed it “a risk taker’s delight,” has long been a symbol of Greenlandic culture and cuisine.
Bold Flavor Innovation
Now, Greenlander Foods has transformed this polarizing delicacy into an approachable and innovative snack, perfect for the daring palate. “We’re proud to honor our Greenlandic heritage by sharing the unique flavors of hákarl with the world in a fun and accessible way,” said Petrine Sandgreen, spokesperson for Greenlander Foods. “These chips capture the spirit of adventure that defines our cuisine and invite snack enthusiasts everywhere to take a delicious leap into the unknown.”
The launch of Hákarl-Flavored Potato Chips marks a significant milestone in Greenlander Foods’ mission to celebrate and share Greenlandic culture through creative and sustainable food products. The chips are crafted with high-quality, locally sourced ingredients, ensuring a perfect balance of flavors and a crisp, satisfying crunch. To commemorate the launch, Greenlander Foods has partnered with local artists and storytellers to share the history and cultural significance of hákarl.
Adventurous Snack Launch
The campaign aims to educate global audiences about Greenland’s rich culinary traditions and the fascinating process behind this fermented delicacy. Greenlander Foods invites consumers to join the adventure by watching the Anthony Bourdain Risk Taker Shark clip on YouTube and trying the chips for themselves. Whether you’re a seasoned foodie or a curious snacker, Hákarl-Flavored Potato Chips promise to be a bold and unforgettable culinary experience. Hákarl-Flavored Potato Chips will be available at select retailers and online starting 2/22/2025.
About Greenlander Foods Corporation
Greenlander Foods Corporation, based in Greenland, innovates and crafts high-quality, locally inspired snacks and products. With a commitment to sustainability and cultural preservation, Greenlander Foods aims to bring the rich flavors of Greenland to food lovers worldwide.
Contact
Petrine Sandgreen
Greenlander Foods Corporation
Postbox 67
3912 Maniitsoq, Greenland
Summary
Hákarl, a traditional Icelandic delicacy, is fermented shark meat that has been a staple of Icelandic cuisine for centuries. Typically made from Greenland shark, the meat is poisonous when fresh due to high levels of urea and trimethylamine oxide. To make it safe for consumption, the shark is fermented by burying it in gravelly sand for several weeks to months, allowing it to decompose naturally and neutralize toxins. Afterward, it is hung to dry for several months, resulting in a pungent, ammonia-rich smell and a unique taste. Often served in small cubes, Hákarl is an acquired taste and a symbol of Iceland's resourcefulness and culinary heritage, commonly enjoyed with a shot of brennivín, a traditional schnapps.
Source
Greenlander Foods Corporation
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