Root Cause Analysis Reveals Major Gaps In Data Quality For ompanies

Leading BPO and IT outsourcing company SunTec India today published an insightful report “Root Cause Analysis Of Bad Data In Company Datasets” based on an executive survey of 50 of their clients. The analysis identifies the most common data quality issues plaguing companies across industries and delves into the root cause analysis behind these persistent problems.

Regular Data Health Check-Ups

The research found critical data quality gaps across the board, with 82% of clients lacking standardized data formats, 75% performing manual data entry without verification, and only 25% regularly maintaining their databases. This resulted in incomplete, incorrect, duplicated, and outdated information infiltrating companies’ datasets. “Poor data quality is like a disease that silently infects a company’s databases. If left unchecked, it can lead to flawed analytics, missed opportunities, and misguided decisions that impact the bottom line,” said Rohit Bhateja, Director of SunTec’s Digital division.

“Regular data health check-ups, preventative measures, and prompt treatment are key to preventing this disease from spreading. Our report provides the diagnosis that companies need to cure their data ailments.” This unflinching look at the state of data quality aims to help businesses take concrete actions to achieve accuracy and reliability in their data assets. SunTec’s recommendations for improving data quality include conducting regular audits, implementing validation checks, training staff, defining clear formats, adopting new tools, and partnering with specialized data service providers.

About SunTec India

SunTec India is a leading IT outsourcing and BPO/BPM company with over 8,530 clients from across 50 countries and over 1500+ full-time employees. The company has several accreditations and certifications, including AWS partnership, Shopify partnership, CMMI-3 certification, HIPAA-compliance, Microsoft partnership, and ISO certifications for data security and quality.

It has been providing end-to-end support to businesses worldwide with data, eCommerce, web & app development, digital publishing, and online marketing services. With over 20 years of experience providing data services to companies worldwide, SunTec India is uniquely positioned to help organizations overcome their data challenges.