Celebrate Traditions in Style – Crunchy Fashion Launches Exclusive Haldi Jewellery Set Collection for the Wedding Season

As the vibrant wedding season unfolds across India, Crunchy Fashion, a leading online destination for contemporary ethnic jewelry, is proud to unveil its all-new Haldi Jewellery Set collection, crafted to celebrate tradition with elegance and affordability.

Featuring an eclectic mix of floral, oxidized, and handmade haldi jewellery sets, the new collection is tailored for brides-to-be, bridesmaids, and women looking to adorn themselves during one of the most cherished pre-wedding ceremonies — the Haldi.

A Fusion of Culture and Aesthetics

The Haldi ceremony — a radiant ritual where turmeric paste is applied to the bride and groom for good luck and beauty — has deep cultural significance across Indian weddings. Traditionally held a day before the wedding, it’s a ceremony filled with yellow attire, flower petals, joyful music, and vibrant accessories.

Recognizing the modern bride’s desire to blend cultural symbolism with contemporary flair, Crunchy Fashion’s haldi jewellery set collection includes a wide array of designs — from artificial floral jewellery to oxidized boho pieces, and from Kundan-inspired sets to minimal handcrafted yellow-toned ornaments.

Each jewellery set is lightweight, hypoallergenic, and designed to match yellow lehengas, sarees, or modern indo-western fusion outfits, ensuring comfort and style throughout the celebration.

“Weddings are an emotion in India, and the Haldi ceremony holds a special place in that journey,” says Devendra Yadav, Founder of Crunchy Fashion. “With our curated Haldi jewellery sets, we want every bride and bridesmaid to feel radiant, unique, and culturally rooted — without burning a hole in their pocket.”

What’s Inside the Haldi Jewellery Set?

Each set is thoughtfully assembled with matching items, making them perfect for gifting or bridal trousseau. Customers can expect:

• Floral Maang Tikka
• Statement Earrings
• Handcrafted Neckpieces
• Finger Rings
• Haath Phool (Hand Harness)
• Anklets and Bangles
• Matching Hair Accessories (Floral Clips, Tiara)

Materials used include artificial marigold, faux jasmine, thread beads, lightweight metal alloys, oxidized silver, and mirror work — blending festive vibes with lasting quality.

Rising Demand and Trend Insights

The term “haldi jewellery set” has seen a surge in Google searches, particularly in Tier-1 and Tier-2 cities like Delhi, Mumbai, Jaipur, Pune, Lucknow, and Chandigarh. The increasing popularity of Instagram-worthy haldi themes, destination weddings, and influencer-driven bridal trends has turned these sets into wedding must-haves.

Pinterest boards and Instagram Reels are flooded with haldi ceremony ideas that feature marigold flower walls, mustard-yellow outfits, and boho haldi jewellery pieces — establishing the Haldi jewellery set as a staple of modern wedding fashion.

Shop the Look – Online and Hassle-Free

The collection is available on Crunchy Fashion with pan-India delivery and secure payment options. Brides can browse categories such as:

• Floral Jewellery for Haldi
• Handmade Jewellery Sets
• Bohemian Haldi Jewellery
• Oxidised Haldi Jewellery
• Kids & Baby Girl Haldi Jewellery

With price points starting from just ₹299, Crunchy Fashion ensures that fashion-forward wedding styling is now affordable for everyone.

Shipping benefits:

•  Free Shipping over ₹499
•  Same-day dispatch on select sets
•  International delivery available

Testimonials

“I loved the floral haldi jewellery set I ordered from Crunchy Fashion — it looked so delicate and was perfect for my pre-wedding shoot!” – Richa M., Mumbai

“The haldi jewellery set was exactly as shown on the site. My bridesmaids and I got matching ones, and the pictures turned out amazing!” – Neha S., Jaipur

“Prompt delivery, great quality, and very comfortable to wear. Highly recommend Crunchy Fashion for bridal accessories.” – Isha D., Delhi

Lights, Camera, Haldi!

To complement the collection, Crunchy Fashion is also launching a #HaldiWithCrunchy social media campaign, encouraging brides and bridesmaids to share their Haldi looks wearing Crunchy’s signature jewellery. Selected participants will win exclusive discounts and be featured on the brand’s official Instagram and Pinterest boards.

Why Choose Crunchy Fashion for Haldi Jewellery?

•  Curated by wedding stylists
•  Affordable pricing with premium packaging
•  Perfect blend of tradition + trend
•  Custom set options for groups or bulk orders
•  Responsive customer support for bridal requests

B2B & Bulk Orders

Crunchy Fashion also accepts bulk haldi jewellery set orders for:

• Wedding planners
• Boutique stores
• Export resellers
• Festive gifting

Customizations include:

• Company branding
• Bride/groom initials
• Yellow box packaging for Haldi theme gifting

About Crunchy Fashion

Founded in 2018, Crunchy Fashion is one of India’s leading online ethnic jewelry brands, offering a wide range of stylish and budget-friendly accessories for every occasion — from daily wear to bridal collections. Known for its fast shipping, quality assurance, and 50K+ happy customers, the platform continues to empower women with affordable fashion and timeless designs.

Final Call to Action

Whether you’re a bride looking to dazzle at your Haldi ceremony, a sister planning surprises, or a friend capturing memories — Crunchy Fashion’s Haldi Jewellery Set collection is your perfect match.

Contact

Swati Singh

Crunchy Fashion