Consumer Advocate Files Class Action Lawsuit Against Coca-Cola Alleging Misrepresentation of 1.25 Liter Bottles

San Francisco, California – New Class Action Lawsuit is alleging the Coca-Cola Company may be Shortchanging California consumers on its 1.25 Liter bottles of Coca-Cola Original. Richard H. Davis is a consumer advocate and the founder of Stop Shrinkflation has announced his intention to file a class action lawsuit against the Coca-Cola Company, citing a systematic overstatement of product volume and subsequent overcharging of customers by 25%. Mr. Davis asserts that each purported 1.25 Liter bottle of Coca-Cola Original contains only 1.10 Liters of the soft drink, with the remaining 0.15 liters consisting of headspace filled with carbon dioxide and air, crucial to the carbonation process which provides the beverage with its characteristic effervescence.

Shrinkflation Alert

According to Mr. Davis, the Coca-Cola Company has been misrepresenting its product, marketing it as a full 1.25 liter bottle when it actually contains less. He argues that consumers should be paying closer to one dollar, rather than the current price of $1.25 plus tax and an additional ten cents for the California Redemption Value (CRV). Mr. Davis has been watching shrinkflation for decades. That is a sneaky way that manufacturers offset rising costs by making their products smaller while keeping prices the same.

Furthermore, due to the reduced volume, the caloric content of each bottle is also diminished by 25%, which raises concerns regarding accurate nutritional information for consumers. Coca-Cola’s labeling practices are subject to scrutiny under the Fair Packaging and Labeling Act, specifically the regulations outlined in Section 4 of the Fair Packaging and Labeling Act.

About Richard H. Davis

Richard H. Davis is a distinguished inventor, a United States Merchant Marine, and a combat veteran. His extensive maritime experience includes serving as a yacht-delivery skipper during the United States Invasion of Panama, an event vividly chronicled in his unpublished manuscript “Sailor of Fortune.”

This work provides a gripping account of his adventures at sea and on land aboard the Motor Vessel Kamillian. Additionally, Mr. Davis is a respected photojournalist for Soft Drinks International Magazine in Britain. His insights and expertise have been featured on various national and regional media broadcasts, including CBS News, NBC News, Fox News, and ABC News, as well as in The New York Times, among other esteemed publications.

About Stop Shrinkflation

“Stop Shrinkflation” is a movement aimed at addressing the deceptive practice employed by companies to maintain or increase profits by reducing the quantity or quality of a product while keeping its price the same. Shrinkflation often goes unnoticed by consumers because the packaging remains unchanged, giving the impression that they are still receiving the same value for their money. However, in reality, they are getting less product for the same price.

This tactic can be particularly frustrating for consumers, as it erodes their purchasing power without their knowledge. The “Stop Shrinkflation” movement advocates for greater transparency from companies regarding changes in product size or quality. It calls for clearer labeling and communication to ensure that consumers are aware of any changes and can make informed decisions when purchasing goods.

Additionally, the movement seeks to pressure companies to prioritize maintaining the integrity of their products rather than resorting to deceptive practices to boost profits. As of the release of this statement, the Coca-Cola Company has not issued an official response to the pending class action lawsuit.

Disclaimer: This press release reflects the views and opinions of Richard H. Davis and does not constitute legal advice or endorsement by any regulatory body or authority. #StopShrinkflation