Cannes Lions 2022: Throwback From DecenterAds

Why do creativity festivals matter for the advertisers, what to look for at these events, and which learnings did Cannes Lions 2022 grant us? DecenterAds, a company that provides Demand and Supply Side Platforms for partners from all over the world, shares its learnings from attending the top creativity festival of the year.

The Cannes Lions International Festival of Creativity is an international event that gathers thousands of players from the global advertising and creative community. Amidst crazy competition—in 2022, there were over a quarter million entries to Cannes Lions!—only the best of the best works get the cherished award. This brings us to the first reason to attend this and similar events: to get a grip on advertising best practices.

Being overloaded with digital advertising every moment on the Internet, users develop “banner blindness” and lower their attention threshold to cut out as much informational noise as possible. To break through and get your ads seen, you should know what works—and that’s exactly what the winner cases tell you! Whether you are on the business side of things or run the advertising platform, tapping into the industry’s best practices lets you know what inventory, tactics, and messages to invest in for better results, and what’s best to leave behind.

The second reason to add Cannes Lions to your schedule is the programmatic and at-tech trends that the best industry experts like Dentsu, Google, and others share there. DecenterAds’ business development manager, attending the event in French Riviera on June 20-24, 2022, learned great insights on metaverse, Web3, and NFT—the advertising industry’s top overarching trends.

Last but not least, global events like Cannes Lions are invaluable sources of networking and new partnerships. All creative industry specialists need to reach their audiences to get results from their campaigns, and that’s where you can’t overlook the importance of programmatic advertising. Creativity festivals give brands and agencies great opportunities to expand their inventories with the help of new partners like DecenterAds.