Swiss Firm Debuts Caffeinated Alpine Cheese ‘BUZZ’

ZÜRICH, Switzerland – Swiss Strategy Aktiengesellschaft (A.G.) today announced the launch of “BUZZ,” the world’s first caffeinated natural Alpine Swiss cheese. The company is touting the new product as an energy boost for outdoor enthusiasts. According to Swiss Strategy, “BUZZ” combines traditional Swiss cheese-making with the energizing effects of caffeine. The company claims it offers an extended-release caffeine delivery system suitable for activities like hiking in the Swiss Alps.

Outdoor Performance Support

“We saw a need for a natural and convenient energy source for those enjoying the outdoors,” said Marina Krueger, Ph.D., Chief Medical Officer at Swiss Strategy A.G. “‘BUZZ’ provides a sustained energy lift without the artificial ingredients often found in energy drinks or supplements.” Swiss Strategy highlights existing research on caffeine absorption and extended-release supplements, noting studies have shown caffeine is rapidly absorbed and can enhance alertness and reaction time for up to 13 hours.

However, the company issued a cautionary statement, advising against relying solely on “BUZZ” for extreme activities at very high altitudes, such as climbing Mount Everest. The firm notes supplemental oxygen is crucial for climbers in such environments to combat hypoxia and fatigue. “While ‘BUZZ’ can provide an energy boost, it’s not a substitute for proper acclimatization and safety measures when tackling extreme altitudes,” Krueger emphasized. “Supplemental oxygen remains essential for climbers in the ‘death zone’.”

Natural Energy Boost

Swiss Strategy A.G. is currently seeking investment to scale up production and distribution of “BUZZ” globally. The company is in discussions with private and institutional investors, as well as potential licensees in Europe and overseas. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.*

Swiss Strategy Aktiengesellschaft is a Swiss marketing firm dedicated to promoting science-based innovations for the benefit of the economy and society in Switzerland. The company facilitates partnerships between motivated scientists and the Swiss marketplace, supporting the development of inspiring patented inventions, successful start-ups, and innovative products and services. For further information and media inquiries.

Contact

Marina Krueger, Ph.D.

Chief Medical Officer

Swiss Strategy Aktiengesellschaft