Unveiling the Essence of Ethnic Elegance – Imran Paghdiwala Launches Exclusive Chaniya Choli Collection

Celebrating the vibrancy of Indian heritage with a contemporary twist, designer Imran Paghdiwala proudly unveils his much-anticipated Chaniya Choli Collection at his iconic studio located at 2431/1, Rani’s Hajira, Manek Chowk, Ahmedabad. This stunning launch is timed perfectly for the upcoming festive and wedding season, promising style enthusiasts a unique blend of tradition and modernity.

Heritage-Inspired Fashion

Rooted in Gujarat’s rich textile culture, the new collection features hand-embroidered chaniya cholis crafted with detailed mirror work, intricate thread patterns, gota patti borders, and traditional bandhani prints. Every outfit in the collection is a labor of love, with artisans devoting over 100 hours to each piece—ensuring every ensemble is a masterpiece of craftsmanship.

What sets this collection apart is its balance of cultural aesthetics and fashion-forward silhouettes. From flared lehengas in bottle green and mustard yellow to backless cholis with mirror tassels and dupattas with zari borders, every look has been thoughtfully designed. It caters to a wide range of preferences—from classic traditional to Indo-western fusion—making it a go-to collection for Navratri, Garba nights, destination weddings, and more.

Timeless Chaniya Cholis

Speaking about the launch, Imran Paghdiwala said,

“Our culture is colorful and full of stories, and the chaniya choli is one of the most beautiful expressions of that. With this collection, I wanted to bridge the legacy of Gujarat’s design heritage with the evolving fashion sense of today’s generation. Each piece is not just an outfit, but an emotion.”

Along with ready-to-wear pieces, custom designs are also available, allowing clients to personalize colors, cuts, and embellishments to reflect their individual style.

This exclusive collection is a tribute to the essence of womanhood and heritage, combining traditional mirror work, zari, bandhej, and gota patti with contemporary silhouettes and fashion-forward styling. The designs are curated keeping in mind comfort, movement, and elegance—making them perfect for Garba nights, festive events, weddings, and cultural celebrations.