Spit Beverages Unleashes Hawk Tuah Energy Drink – A Bold Tribute to Viral Internet Culture

Las Vegas, Nevada – Spit Beverages is shaking up the energy drink market with the launch of Hawk Tuah Energy Drink, a bold and invigorating beverage inspired by viral sensation Haliey Welch and her now-iconic “hawk tuah” catchphrase. This unique phrase, which took TikTok by storm, has become synonymous with unfiltered energy and raw enthusiasm, making it the perfect inspiration for an equally electrifying drink. Hawk Tuah Energy Drink is formulated for those who embrace life with intensity.

Bold & Refreshing

Packed with natural caffeine, B vitamins, and electrolytes, it delivers a sustained energy boost without the crash. The drink features a refreshing citrus-kick flavor, designed to keep consumers energized and ready to take on any challenge. “We wanted to create a drink that embodies the same viral, high-energy spirit that made ‘hawk tuah’ a cultural phenomenon,” said Magda Söderström, CEO of Spit Beverages. “This isn’t just an energy drink—it’s an attitude, a movement, and a celebration of unapologetic enthusiasm.”

A social media-driven campaign supports the launch of Hawk Tuah Energy Drink, featuring collaborations with top TikTok influencers, interactive challenges, and exclusive merchandise drops. Fans of Haliey Welch and her unforgettable phrase can also expect limited-edition packaging featuring her signature style and references to the viral moment that started it all. Hawk Tuah Energy Drink will be available nationwide starting March 2025, both in stores and online. Consumers can find it at major retailers, convenience stores, and through direct purchase.

About Spit Beverages

Spit Beverages is a disruptive beverage company committed to creating bold, high-energy drinks that reflect modern culture. With a passion for innovation and viral trends, Spit Beverages crafts drinks that go beyond hydration—they become cultural statements.

About Haliey Welch

Haliey Welch is a social media personality who skyrocketed to viral fame after a TikTok video featuring her using the phrase “hawk tuah” captivated millions. The phrase, an onomatopoeia for spitting, quickly became a cultural sensation, inspiring memes, merchandise, and widespread online engagement.

Welch’s unfiltered charisma and Southern charm resonated with audiences, turning her into a recognizable internet figure. As her catchphrase continues to gain traction, she has leveraged her newfound fame into collaborations and brand opportunities, including the launch of Hawk Tuah Energy Drink in partnership with Spit Beverages.

Contact

Spit Beverages PR Team