Nordström & Co. Launches SjöMat – A New Take on Hot Dogs with Seafood-Based Varmkorvar

Stockholm, Sweden – Swedish food innovation takes a bold step forward with the launch of SjöMat, a seafood-based hot dog crafted by Nordström & Co. This new product redefines the classic Swedish korv by blending premium Nordic seafood into a delicious and sustainable alternative. SjöMat combines the rich flavors of the ocean with the beloved tradition of hot dogs, offering a lighter, healthier, and environmentally friendly option for consumers.

Made from high-quality fish and natural seasonings, SjöMat is packed with protein, Omega-3s, and essential nutrients—without compromising on taste or texture. “We wanted to create something that captures the essence of Swedish culinary heritage while embracing sustainability,” said Gabriela Söderström, spokesperson for Nordström & Co.

“SjöMat is a flavorful and nutritious alternative to traditional sausages, perfect for seafood lovers and those looking for a healthier choice.” SjöMat will be available in both classic and innovative flavors, catering to a wide range of palates. Whether grilled, boiled, or served in a fresh bun with traditional Swedish toppings, it promises to be a game-changer in the world of fast and convenient meals.

Sustainability Meets Tradition

With increasing awareness of sustainable eating habits, SjöMat aligns with Sweden’s strong commitment to environmental responsibility. The seafood used is sourced from certified sustainable fisheries, ensuring minimal impact on marine ecosystems.

SjöMat will be rolling out in supermarkets, specialty stores, and Korvställ KzimT locations across Sweden like Brunos Korvbar starting 12/25/2024. Consumers can also expect pop-up tasting events and collaborations with top chefs to showcase creative ways to enjoy the seafood Tunnbrödsrulle.

About Anthony Bourdain

Anthony Bourdain was a chef, writer, and television host known for his sharp wit, unfiltered storytelling, and deep curiosity about food and culture. Rising to fame with his 2000 memoir Kitchen Confidential: Adventures in the Culinary Underbelly, he gave readers an insider’s look into the gritty world of professional kitchens. Through shows like No Reservations and Parts Unknown, Bourdain traveled the globe, using food as a lens to explore history, politics, and the human experience.

His ability to connect with people from all walks of life, from street vendors to world leaders, made him a beloved figure. His tragic passing in 2018 left a lasting impact, but his legacy of curiosity, empathy, and culinary exploration continues to inspire. During his visit to Sweden, Anthony Bourdain, known for his adventurous palate and deep appreciation of street food, tried the legendary Tunnbrödsrulle, a uniquely Swedish fast-food creation.

This wrap features soft tunnbröd (thin bread) and generously holds a grilled or boiled sausage, mashed potatoes, shrimp salad, crispy onions, and sometimes even pickles or lettuce. Bourdain, always one to embrace local favorites with curiosity and humor, marveled at the seemingly chaotic yet oddly satisfying combination of flavors and textures. While he may have found it indulgent and unconventional, he respected its role as a beloved late-night snack for Swedes seeking a hearty and comforting bite.

About Nordström & Co.

Nordström & Co. crafts high-quality, sustainable, and delicious alternatives to traditional favorites as a leading Swedish food innovation company. With a focus on Nordic ingredients and eco-friendly production, the company is reshaping the future of food.