The Brand Refresh From Sameday UK Couriers
Formerly known as Somerset Same Day Courier, Same Day UK Couriers is a whole new setup and facelift for the business. A long-established and well-known name in the UK courier and logistics industry, the rebrand of this business is there to help cement its name at the top of the industry now nationwide. Where they have dominated the county of Somerset, there are now bigger plans in place for the business.
The Bigger Picture Of This Move
From a strategic point of view, there was only ever going to be so much work to tender for and win in Somerset. This is why the attention had to turn elsewhere and bigger ideas needed to be pursued. Their website is the merit of a high standard and so too is their wider reputation; next up was the need for a re-think of their marketing strategy. Bigger plans needed to be made and with this, this is why they will now be targeting the wider UK market.
Good Move To Make
“This is a no-brainer to be fair. We had taken the brand as far as we could under the old brand as Somerset Same Day Courier, said Innes Donaldson, heading up the new strategy working for Bristol Marketing Company.” “Whilst it has been lovely to build them up from zero in Somerset, there were some major restrictions under that brand name. It will be exciting to see where we can now go under the UK-based brand name”.
All of their services will remain the same. The same too can be said for their working practices and ethos. Basically, if anything, they will be able to do more now in how they can support businesses up and down the UK. All of this is also vital if they are to compete and evolve in a very touch-and-go market as we have at the moment. As a brand under the GMR Sameday Courier umbrella, they have a strong management team in place to ensure the brand changeover is able to take place with little to no disruption. This is in the wider sense of all of this.
A Service Offering To Take Good Advantage
In terms of the service offering pallet courier services, refrigerated courier services, and of course Same Day Courier Services will be very much at the forefront of their offering. Anyone who knows this business well, they are now also looking at how to make their processes even more effective. This is yet another clear statement of intent as to how they wish to keep on improving their business.
Overall, the new website will offer more than just nice and fresh branding and market appeal. The website is very clear and easy to use. To add to that, there is also an instant quote option. The website will let the end user specify postcodes, delivery type, collection date and time and so much more. It is all clear to see from the design. You can very much see all of this has been very clearly and concisely thought up to benefit the customer.
Summary
Here we have a good look at the changes been made from parent company GMR Sameday Couriers to their other new Sameday brand.
Source
GMR Sameday Couriers
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