‘@China’ Global Short Video Contest Launched

27 june, 2019 PR Submission Site ) – The “@China” Global Short Video Contest kicked off on Monday in Beijing. The contest is aimed at short video creators and enthusiasts around the world.

Experts and representatives of judges said that the short video format fits the characteristics of the 5G era and has been widely accepted and loved by young people around the world.

The “@China” global short video contest is being held to tell stories of China from ordinary people from different countries, and to discover unique perspectives and high-quality video works so that the world can see a vibrant and dynamic China through a visual international language.

The six recommended topics are “Speed·China,” “Openness·China,” “Travel·China,” “Life·China,” “Impression·China,” and “Striving·China.” Participants are encouraged to create and expand upon them to produce beautiful stories about “@China.”

From now to August 15, participants can log on to the contest’s official website, http://hellochina.pdnews.cn/, to submit their videos. The original short video must be no longer than 3 minutes in length and related to “Me and China.” Entries are not limited to specific themes or languages and should be based on real life.

According to the organizers, this contest will attract a collection of works from around the world in multiple competition zones in China, America, Europe, Africa, Oceania, and Asia.

During the two-month collection period, participants can also register through the new media platform of People’s Daily, etc., or through domestic and foreign cooperating media, video websites, universities, China Overseas Cultural Centers, Overseas Chinese Affairs Offices, Confucius Institutes, and other channels.

The outstanding works will be broadcast through the People’s Daily media platforms and other collaborative media channels. This means excellent works, especially winning works, will be spread to hundreds of millions of people.

The contest invites well-known directors and academic institutions, plus experts from professional video production organizations to form an international judges panel. The panel will score outstanding works in accordance with the principles of fairness, impartiality, and openness.

The contest will select 3 first-place winners, 5 second-place winners, several third-place winners and merit awards. There will also be individual awards, including Most Creative, Best Photography, Best Editing, Best Animation Design, Best Visual Effects and Most Popular, along with awards for Outstanding Organization. In the process of judging, there are multiple stages, including submission gathering, judge evaluations, public viewing, and outstanding work recognition.

A combination of online voting results and judges’ scores will determine winners of both individual awards and general awards and the first prize winners will get 100,000 yuan (about $14,440).

The awards ceremony will be held in Beijing in mid-September. The top videos will be displayed on domestic and international media platforms.

Laqshya Media Group Selects Edge1 OOH Platform

April 27, 2019 ( PR Submission Site )  – Edge1 OOH Platform (“Edge1”), an out-of-home ad tech company, announced today that Laqshya, one of India’s largest out-of-home advertising companies, has selected Edge1’s software to automate all media workflows including sales, operations, finance, landlord and client interface. Laqshya’s network of more than 1,000 advertising touch-points, will be managed by Edge1 Platform.

Over the coming months, Laqshya will continue to consolidate many internal and external business processes into Edge1’s holistic OOH platform. Laqshya will be using Edge1’s enterprise resource planning platform for lead management, sales proposal generation, real-time availability media planning, inventory management, billing, landlord management, operations and monitoring automation. This consolidation is a core component of Laqshya’s business transformation project which will deliver market leading innovation to Indian advertising community and revolutionize how out-of-home is planned and traded.

Upinder Singh, Edge1’s Project Director shared: “I’m thrilled and honored at Laqshya’s decision to select Edge1 as the single consolidated software platform that will run the core of their advertising operations. Laqshya is the perfect partner for Edge1’s rapidly growing business, in that both companies engender not only a deep culture of innovation, but a shared vision for the future of OOH advertising. This association with one of India’s largest, forward thinking, and technologically envelope-pushing advertising companies will deliver pioneering offerings to the Indian out-of-home community.”

Ad Agency Launches Media Literacy Courses for College Prep Students

Corona del Mar, CA— January 29, 2019 ( PR Submission Site ) Media Collusion, a media watchdog and educational resource led by local advertising executive Phil Dunn, announced media literacy courses for Orange County students. The classes and interactive workshops are based on the new book, Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News.

“Something’s missing in today’s educational setting,” said Phil Dunn, author of Media Collusion. “Kids participate enthusiastically in media, on devices and with social networks, but they don’t know how media and advertising work. This isn’t taught in schools.”

“It’s a bit of a crime,” continued Dunn. “We’ve failed our kids in some ways. When you don’t know how the forces around you are working, you can go through young life at a huge disadvantage. The best thing a student – young or old – can do is to get smart about how they’re being manipulated and pitched.”

The Media Collusion courses cover media history, technique and the modern internet/smart phone landscape. According to Dunn, the courses offer students the ability to analyze and combat advertising strategies and be intentional about consumer choices. They also develop critical thinking skills that allow students to examine the motivations, economics and powers behind entertainment, news and advertising media.

“If you don’t understand how things work, you become misinformed and fall for things like fake news,” said Dunn. “And fake news covers quite a range of things, from political issues to native advertising for actual products that get cooked into legitimate news stories.”

Dunn’s solution is knowledge.

“In a few short courses, I can take a relatively green student from a media novice to an expert in media literacy,” he said. “My students can spot specific examples across all media, including TV, books, newspapers, blogs, YouTube, podcasts, social media networks and video games.”

Dunn is a professional marketer and journalist with an M.A. in journalism from the University of Southern California, a B.A. in history from UC Berkeley, and 23 years of marketing, reporting and publishing experience. His company, Synapse Services Co., helps businesses tell their stories via digital marketing and content development strategies. He’s also the author of McGraw-Hill’s best-selling eBay marketing book The 7 Essential Steps to Successful eBay Marketing.