StayinFront to Sponsor 2018 POI European Summit and Lead Session on Using EPoS Analytics to Drive Actionable Insight and Optimise Promotional Execution


Budapest, Hungary, April 16, 2018 /PRSubmissionSite/–StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced today that it will be a sponsor of the 2018 Promotion Optimization Institute (POI) European Summit beginning 15, May in Budapest.

The European Summit brings together industry leaders throughout the consumer goods industry to gather and discuss best practises, research, proven strategies and actionable advice regarding promotional plans, assortments and pricing that drives brand/category/store sales and profits.

StayinFront will be showcasing the latest release of StayinFront TouchCG®, the award-winning mobile field application with integrated selling capabilities for digital merchandizing, gamification, guided selling, social collaboration, retail activity optimisation and retailer EPoS data analysis.

A breakout session, Optimising Promotional Execution at Grocery Retail – What’s it Worth?, will be led by 20:20 Retail Data Insight, a StayinFront company providing electronic point of sale (EPoS) analytics and services to enable consumer goods companies to maximize their sales and trade promotion investments by driving actionable insights from retail. Following the presentation, Dale Hagemeyer, partner at POI, will moderate a panel discussion with industry experts.

“We are pleased to sponsor the POI European Summit again, and look forward to demonstrating the recent integration of 20:20 RDI’s products into StayinFront’s suite of products,” commented Wayne Gallaway, Managing Director at StayinFront UK. “CG companies are leveraging our fully integrated dashboards with actionable insights to do more, know more and sell more.”

Recognised by leading industry experts and analysts, StayinFront ranked Best-In-Class for Retail Activity Optimisation, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching in the latest POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods, and has also received honors for retail execution, mobility and CRM in the 2018 CGT Readers’ Choice Survey.  Customers in over 50 countries, ranging from Fortune 100 companies and distributors to niche manufacturers and contract sales organizations, have deployed StayinFront’s solutions to standardize best practices, improve visibility and increase sales force effectiveness.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront solutions provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit

About 20:20 Retail Data Insight (20:20 RDI)
As part of the StayinFront family, 20:20 Retail Data Insight enables consumer goods companies to maximise sales and their return on trade promotion investments by driving actionable insights from retail Electronic Point of Sale (EPoS) data. 20:20 RDI supports major grocers and retailers globally and its technology and services are used by many Fortune 500 companies, including the four largest food companies in the world. Multiple stakeholders across the organisation, from sales directors to mobile field sales, leverage 20:20 RDI’s cloud-based field applications, dashboards and alerts, to optimise sales effectiveness and drive promotional ROI by improving the planning, execution and effectiveness of current and future promotions. With 20:20 RDI’s intelligent retail data, companies can quickly identify issues and opportunities, and direct sales teams to the stores with the greatest potential. For more details about 20:20 Retail Data Insight services and solutions, visit

About Promotion Optimization Institute

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.  Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies.  Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information, visit


StayinFront has made an announcement that it will be sponsor of the 2018 Promotion Optimization Institute (POI) European Summit beginning 15, May in Budapest. StayinFront is a leading global provider of mobile retail execution solutions for the consumer goods industry.


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